Pediment Publishing

For the executive: Strategy Daddy helps to better understand how products are seen by customers. Executives applying these strategies will develop products and marketing messages that increase sales. For the manager: Strategy Daddy clearly identifies methodologies for developing a hook or angle for products and services. Managers will see a firestorm of success by combining creativity with strategy. For the entrepreneur: Strategy Daddy offers case studies and associated tactics as a better filter than the usual gut check. Entrepreneurs will see strategies stripped to the core for application to new business. Praise for the book: "Whether you’re a senior level, entry level or any level of business or marketing professional … here’s an enjoyable, must-read book for all those that understand that strategy is the ‘most important thing’ in marketing. Keesee and Kothari have taken a huge step to becoming to small business strategy what Trout and Reiss have been to national business strategy." - Keith I. Mandish, Former VP Strategic Planning, JWT & McCann-Erickson "In this book Michael and Ankesh explain practical theories of marketing, then provide more than 100 real-world examples of those theories in action. If you use only one of these ideas, you’ll find Strategy Daddy to be your best marketing investment of the year." - Chuck McKay, Speaker, Researcher, Consultant, Author of "Fishing for Customers and Reeling Them In," and "What Ever Happened to Bennigans" “In Strategy Daddy, Michael Keesee has assembled a series of marketing strategies that are broadly applicable and deeply relevant. Any business owner or marketing manager would benefit from reading – and applying – the strategies that Michael has expertly introduced in this book.” - Mat Harris, CEO, BizGreet, Inc. “In my years in the advertising business, I have seen and heard tons of marketing horror stories. I wish this book existed back then. We’d all have saved ourselves a lot of grief.” - Tom Parsons, General Manager, Time Warner Cable Media Sales, Waco-Temple-Killeen-Ft. Hood